Hi, I’m Cristina.
A creative based in London
Part creative.
Part community builder.
Part collector of cultural rabbit holes.
When I'm not making campaigns, you'll find me pacing runs with Adidas Runners, reading my way across Africa with Here & Home, or getting lost in group chats, TikTok comment sections and real life.
I started out in architecture, which probably explains my obsession with how people move, gather, connect and belong.
Today, I turn that obsession into ideas.
Big ones. Small ones. Campaigns, conversations, PR stunts, social content, experiences, cultural partnerships, storytelling or sometimes just one killer line that does all the heavy lifting. Just making something people care about enough to pass on.
I'm always up for a coffee (or, more likely, a matcha).
THE SHINY STUFF
McDonald’s - Imaginary Iggy
British Arrow 2021 - Young and Emerging Talent
Cannes Lions Shortlist - Film & Craft
D&AD Wood Pencil - Animation, Characters & Creatures
Clio Award - Bronze - Film Craft (Music - adapted)
McDonald’s - Keep Up With The Times
British Arrows ‘Bronze’
3x British Arrows ‘Shortlist’
Cannes Lions Shortlist - Film & Craft
D&AD ‘Shortlist’
2x One Show ‘Merit’
2x Creative Circle ‘Silver’
Campaign ‘Pick Of The Week’
Creative Salon ‘Work of the week’
Ad Age ‘Editors Pick’
Campaign ‘Ad Of The Day’
The Drum ‘Ad of the day’
David Reviews ‘Pick of the day’
Carers UK - This counts as care
Creative Shootout Winners
Finalist Effie UK Awards for Behavioural Science and Government, Public Service and NGOs
Marketing Society Awards Shortlisted
Knorr - Mini Meals Asian Noodles
Creative Circle ‘Bronze’